Amazon revealed on Wednesday that it will be launching an AI agent that is always on to assist its platform’s merchants in managing their businesses. In order to assist with chores on behalf of the seller, the business is improving Seller Assistant, its AI tool for third-party sellers.
According to a press release from Amazon, “Our agentic AI capabilities are designed to work seamlessly throughout the entire selling experience, which means sellers can go from handling every task themselves to collaborating with an intelligent assistant that works proactively on their behalf day and night, while always keeping sellers in control.” “So that sellers may concentrate on innovation and expansion, the seller assistant will be able to manage everything from simple operations to intricate corporate strategy.”
According to Amazon, Seller Assistant may now help create strategies and take action when permitted in addition to keeping an eye on inventory and account health.
When a seller is going through their inventory, for instance, a seller assistant will identify slowmoving items before they incur longterm storage expenses and suggest whether it would be wise to keep the item in stock, reduce its price, or remove it completely.Additionally, the seller assistant will be able to create shipment recommendations and monitor demand trends.
A seller assistant keeps a close eye on a seller’s account and flags any possible problems or behaviors, like inventory listings that might be in violation of the most recent product safety laws. Furthermore, it can automatically guarantee that every product a seller sells satisfies compliance standards in any nation where they do business.
Agent-driven commerce is an area of intense interest for tech companies, which imagine a future in which agents can initiate deals or make purchases on behalf of their clients. On Tuesday, Google released a new payments protocol for agentic transactions, although Amazon was not named as a partner.
Additionally, Amazon said that it is integrating agentic AI into advertising, enabling vendors to create advertisements using conversational cues.
Today’s announcement marks the latest AI tools that Amazon has rolled out for third-party sellers on its platform. Other tools include a video generator for ads and a generative AI tool that helps merchants improve their product listings.
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