Facebook revealed on Thursday that it is implementing new Meta AI features in its Marketplace, one of which is the ability to automatically respond to messages from prospective buyers.AI is also being used by the social network to assist vendors list things more quickly, summarize profiles, and offer shipping on their listings.
According to the company, autoreplies powered by Meta AI are making it easier for merchants to respond to initial messages because they receive a lot of consumer queries.Sellers may now utilize Meta AI to automatically create responses to inquiries from buyers regarding an item’s availability by utilizing details from their listing, including the item’s description, availability, pickup location, and price.When creating a listing, sellers have the option to activate, preview, and modify these auto-replies.
This new function is intended to solve a common problem for sellers, who frequently do not want to spend a lot of time answering initial or repetitive communications, including inquiring about an item’s availability when it has already been designated as such.In order to address these preliminary questions from potential purchasers, one seller even developed their own AI tool last year.
Additionally, Facebook Marketplace now uses Meta AI to enable vendors to display their products automatically.Meta AI can generate a draft listing, complete the contents, and recommend a price based on comparable things in the vicinity after an image of an item is uploaded.
Additionally, buyers will now receive an overview of a seller’s Facebook profile at the top of their Marketplace page, which includes information about how many friends they have and how long they have been on the platform.A synopsis of their Marketplace activities, including listing history, product categories, and seller ratings, is also shown in the overview.
According to Facebook, sellers can now increase their market share by providing delivery on their listings.Additionally, customers can quickly track each order from a straightforward dashboard and create pre-paid shipping labels.
The new AI tools complement Facebook Marketplace’s current Meta AI integrations, which include AIpowered insights for car listings and a tool to assist buyers in asking the correct questions when making a purchase.
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