When Apple presents a new version of Siri at the Worldwide Developers Conference in June, privacy will be a key subject, according to Mark Gurman of Bloomberg.
Many people believe that Apple has a great opportunity to regain its significance in artificial intelligence with the relaunch of Siri. Executives at the company will claim that they are adopting a more privacy-friendly strategy than the majority of other AI firms as part of that endeavor, according to Gurman.
According to reports, Apple will release the first stand-alone Siri app, which will be powered by Google Gemini and provide users with a ChatGPT-like chatbot experience. However, the app is meant to have more restrictions on how long user data may be used and stored than those other chatbots.
For instance, according to Gurman, Siri might have a function like to the Messages app that would let users either save chats forever or automatically delete them after 30 days or a year.
According to Gurman, Apple may be leaning heavily on privacy messaging to soften criticism around Siri falling behind rival AI assistants. He also hinted that this focus on privacy could distract from the fact that some of Siri’s security and AI capabilities are reportedly being powered by Google technology.
